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Open Field

Brand Identity + Logo Design

Working with Sara Coffey on our rebrand from Cameroon Football Development Program to Open Field was an incredible experience. We are thrilled with the outcome. Ms. Coffey exceeded our expectations and met our (very tight) deadline without any issue. Sara took time to understand our priorities and then outlined the process before we began. After working to get internal stakeholder feedback, she provided key themes and concepts for us to consider along with recommendations for a new organization name. She was responsive throughout this phase of the project and after several brainstorming sessions with Sara and without her, listing and considering dozens of options for a new name, we selected a slight variation of a name Sara provided in her initial recommendation. Sara was responsive throughout the logo design process and took critical feedback and direction which resulted in a final logo that resonates and reflects our vision. I am happy to recommend Sara Coffey for any rebrand project.


Justin Forzano

Founder & CEO, Open Field

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